About
AFARAI is an creative agency that specializes in creating spatial design, strategy, concepts and events.
AFARAI is lead by Amsterdam based architect Afaina de Jong. Afaina believes in the practice of an active achitecture that goes beyond just making buildings. AFARAI has worked internationally with the likes of AMO-OMA/Rem Koolhaas, 2×4 in New York, the Hakuhodo Think Tank HILL in Tokyo, the NY400 Hudson Year, Topstad Amsterdam, the Amsterdam Foundation of the Arts, the Amsterdam International Fashion Week, the Association of Dutch Designers.
Founded in 2005, AFARAI crosses the boundaries of the traditional architecture practice with a multidisciplinary approach and broad scope of current trends. This urban design agency not only designs, but also develops content: from events to brand communication. AFARAI is firmly based in the current and future lifestyles of the cities of today and actively uses her international network in the development of all projects. AFARAI has worked on a divers portfolio of projects: from architectural designs for Asian-Carribean restaurant chain Toko 94, installations for the Architectural League in New York and monumental re-use projects like the MC theater and the redevelopment of a former train station into a shopping-mall for creative entrepreneurs, to innovative events such as the Artmarket Amsterdam, the Shoot Wibaut Photo Safari and exhibitions such as the Ultra de la Rue: Contemporary Urban Graphics Expo.
Through an extensive network in the creative field AFARAI works with a multidisciplinary and experienced team of designers, photographers, and cultural producers. Our diverse skill-sett enables us to execute our strategy and cultural concepts into a professional and widely published outcome. We know how to match the target group to the end product and how to access the mainstream media as well as new social media. Our experience in the fields of architecture, interior design, event direction, marketing and promotion, fundraising and curating gives AFARAI a unique holistic approach for any innovative venture into the future.
