Fa•çade: a solo exhibition by Afaina de Jong

Fa•çade
Opening Reception: Saturday October 19th, 16u – 20u
October 19th – December 21st, 2013
Ultra de la Rue Gallery, Oudekerksplein 30, Amsterdam

Ultra de la Rue is proud to present Fa•çade, a solo exhibition by Afaina de Jong. The Fa•çade exhibition is a personal exploration of when the seemingly insignificant becomes significant again. In an age where meaning has become a myth, the façade as smooth surface of communication is a symbol to the visual saturation of the city and meaningless architecture. By presenting the pure presence of the façade Afaina de Jong aims to give an outside perspective on the visual complexity of the city.

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In stores For The People, By The People

Trailer: For The People, By The People from Ultra de la Rue on Vimeo.

This is the century of city lovers. Architect Afaina de Jong sheds a new light on what architecture and the city can be in the 21st century with a DIY attitude at the heart of the city making process. The main narrative of the book aims to create a consciousness about what movements can serve as a basis for sustainable urbanism rooted firmly in local communities. Through visual storytelling the book opens up the discourse on the future city to not only the professional city makers, but to everyone who is invested in their urban surroundings. The book is made up out of photographs that Afaina de Jong took between 2003 and 2010 in New York, London, Barçelona, Tokyo, Amsterdam, São Paulo and other cities. And explores current urban trends in urban culture & identity, grassroots activism, the demise of public space, urban poverty and city farming.

The book is available in the Ultra de la Rue store at the Oudekerksplein 30 in Amsterdam and in selected bookstores worldwide. You can also order the book online in the webshop or you can send an email to order@ultradelarue.com. For wholesalers outside of The Netherlands, please contact our distributor IDEA Books, www.ideabooks.nl.

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