In stores For The People, By The People
Trailer: For The People, By The People from Ultra de la Rue on Vimeo.
This is the century of city lovers. Architect Afaina de Jong sheds a new light on what architecture and the city can be in the 21st century with a DIY attitude at the heart of the city making process. The main narrative of the book aims to create a consciousness about what movements can serve as a basis for sustainable urbanism rooted firmly in local communities. Through visual storytelling the book opens up the discourse on the future city to not only the professional city makers, but to everyone who is invested in their urban surroundings. The book is made up out of photographs that Afaina de Jong took between 2003 and 2010 in New York, London, Barçelona, Tokyo, Amsterdam, São Paulo and other cities. And explores current urban trends in urban culture & identity, grassroots activism, the demise of public space, urban poverty and city farming.
The book is available in the Ultra de la Rue store at the Oudekerksplein 30 in Amsterdam and in selected bookstores worldwide. You can also order the book online in the webshop or you can send an email to order@ultradelarue.com. For wholesalers outside of The Netherlands, please contact our distributor IDEA Books, www.ideabooks.nl.
Available for Pre-order: For The People, By The People
This is the century of city lovers. For the People, By the People: A visual story on the DIY City by Afaina de Jong is a visual story about how people influence change in the city. De Jong sheds a new light on what architecture and the city can be in the 21st century with a DIY attitude at the heart of the city making process. The main narrative of the book aims to create a consciousness about what movements can serve as a basis for sustainable urbanism rooted firmly in local communities. Through visual storytelling the book opens up the discourse on the future city to not only the professional city makers, but to everyone who is invested in their urban surroundings. The book is made up out of photographs that Afaina de Jong took between 2003 and 2010 in New York, London, Barçelona, Tokyo, Amsterdam, São Paulo and other cities. And explores current urban trends in urban culture&identity, grassroots activism, the demise of public space, urban poverty and city farming.
HOW TO PRE-ORDER YOUR COPY
The book is now available for pre-order in the webshop or you can send an email to order@ultradelarue.com. If you order the book before May 1st, you will receive a free limited edition poster along with the book.
PROMOTIONAL TRAILER
For a special preview of the book, check out the trailer on Vimeo
ULTRA DE LA RUE SPACE
In conjunction with the book For the People, By the People: A visual story on the DIY City, Ultra De La Rue Publishing is opening a space in the former prostitution windows at the Oudekerksplein 30 in the Red Light District in Amsterdam. During 6 weeks the space is dedicated to explore the themes presented in the book through film screenings, lectures, creative sessions and exhibitions. Find the full listing of the program at www.ultradelarue.com/events. The Ultra De La Rue Creative Space carries For the People, By the People: A visual story on the DIY City together with a wide selection of related books, t-shirts and music.
