In recent years Rotterdam has received international acclaim as the place to be. The always ambitious city has realized many eye-catching buildings and still has many architecture projects on its agenda. In all the visions and masterplans for the city none of them portray or even take into account the highly diverse make-up of its residents.
Cruisekade a.k.a. Black to the Future addresses the whitewash of Rotterdam's future and the absence of black presence in future visions for the city. Cruisekade a.k.a. Black to the Future takes the infamous Kruiskade as a starting point to envision an iconic building that celebrates its vibrant street culture. Much of the footage was shoot in the early 2000’s before the start of the gentrification of the street.
The Kruiskade is slowly but surely also becoming victim of gentrification and overactive urban planners who have redesigned the street profile so it becomes almost impossible to cruise by and hangout in the cars. Thus rendering the Kruiskade to become just another bland street, instead of celebrating its unique character with the many unique and cosmopolitan shops and restaurants.